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A chilling story from Argentina and Uruguay has reignited alarm over the rise of violent misogyny linked to the far right. Pablo Laurta, founder of a far-right men’s rights group, meticulously planned the cross-border killing of his ex-partner, Luna Giardina, and her mother, Mariel Zamudio.

Argentinian feminists say the case signals a dangerous new phase of gender-based violence, where far-right ideology and online hate converge with deadly consequences.

Read more below.

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FEATURED STORY

He built a far-right men’s rights group, then he killed his ex

Angelina de los Santos

He planned every detail meticulously.

In early October this year, Pablo Laurta rented a cabin in Salto, a small city on Uruguay's north-west border that is separated from Argentina by the Uruguay River. For ten days, he practised rowing. He hid his car. Then, on 7 October, he entered the kilometre-wide river in a canoe and paddled across to the Argentinian city of Concordia.

That night, the 39-year-old Laurta called an Uber driver he knew from Buenos Aires, and offered him around $1,100 to drive five hours north to pick him up and take him nearly ten hours west to Córdoba, the central Argentine city where his ex-partner, 26-year-old Luna Giardina, lived with their five-year-old son.

There, on 11 October, Laurta killed Giardina and her mother, 54-year-old Mariel Zamudio. Minutes after the killings, a security camera captured Laurta playing football in the street with his and Giardina’s son, before he fled in a taxi with the boy in tow. The pair travelled 750 kilometres southeast to the border city of Gualeguaychú, where Laurta was arrested in a hotel two days later as he prepared to return to Uruguay.

 

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The following day, his son’s sixth birthday, police found a decapitated body stuffed into a bag in the area where they think Laurta arrived in his canoe. It was Martín Palacios, the Uber driver, who had been reported missing by his family and whose burned-out car was found on the outskirts of Córdoba days earlier. Laurta didn’t want to leave any witnesses.

On 15 October, when Laurta was taken to court for questioning, he shouted to journalists: “I did it all for justice.”

For Argentinian feminists, Laurta’s plan and killings reveal more than individual brutality: they mark the consolidation of a new phase of politically motivated gender violence, in which far-right discourses align with those of the online ‘manosphere’ and translate into fatal real-world actions.

Laurta, a Uruguayan media entrepreneur, has spent more than a decade building an increasingly influential network of men who share his ideology. In Montevideo in 2014, he founded Varones Unidos (VU, United Men), a group that he said seeks to “raise greater awareness about the violation of men’s human rights”. VU’s website says one of its objectives is: “to combat the promotion of hatred against men and the implementation of abusive, predatory, or discriminatory policies against men”.

Two years before Laurta killed her, Giardina had reported him to the Argentinian police for domestic violence, alleging that he threatened, beat and attempted to strangle her. A restraining order was placed against him – a measure often taken by the area’s courts while police investigate – which he was later arrested for violating by spending three days hiding under the family’s water tank to spy on his former partner. After being released on bail, Laurta fled to Uruguay, where he began repeatedly posting far-right and misogynist talking points online, claiming Córdoba’s “feminist justice system” had facilitated the “abduction” of his son.

“What this double femicide exposes is the complete alignment between misogynist violence and far-right propaganda,” Verónica Gago, from Argentinian social movement against feminicide Ni Una Menos, told openDemocracy. “There’s a direct link between digital hate, masculinist supremacy and femicidal violence. Media coverage that legitimises these narratives helps create the conditions for such crimes.”

VU’s support for gender-based violence like that committed by Laurta is clear on its website. One blog post examines the case of a man who murdered his ex-wife and then killed himself, which it calls a “tragedy of passion”. VU blames the murdered wife, claiming: “If we look at the facts, these men have largely not been violent toward women in general, and often do not have a history of aggression toward their partners, but rather explode into violent outbursts as a result of some perceived betrayal of loyalty between spouses.” It adds: “when feminism incites women to disrespect, offend, attack men… it encourages these unfortunate acts of violence against which it claims to fight”.

Despite its extreme views, the group has 112,000 Facebook followers and has forged close and well-documented links with at least five current and former senior politicians in Uruguay’s National Party and Colorado Party, which were part of a right-wing conservative coalition that left government in March after five years in power.

These politicians worked closely with VU to pass a much-criticised law on shared parental custody in 2023, as well as inviting Laurta to speak at conferences in Uruguayan Parliament. In 2018, Laurta was given a parliamentary venue to host an event to promote The Black Book of the New Left, a book that has become a cornerstone for Latin America’s conservative and anti-gender movements. The 2016 book was co-authored by Nicolás Márquez, the official biographer of Argentina’s far-right president Javier Milei, and Agustín Laje, the founder of a conservative think tank that promotes Milei’s libertarian ideas. Both Márquez and Laje attended the event.

The notion of the “manosphere”, online communities that promote misogyny and gender violence, is now part of everyday conversation. VU, the group Laurta founded, illustrates the manosphere in action: The group often takes its cues from influential well-known right-wing figures – both in Latin America and around the world.

As well as Laje, Márquez and Milei – who in January told the World Economic Forum in Davos that “gender ideology is nothing less than child abuse” – VU has drawn inspiration from powerful figures in the US, including president Donald Trump billionaire X owner Elon Musk, in its efforts to adapt the global far-right ‘men’s rights’ playbook to Uruguay’s local politics.

Last year, Musk reposted an argument on his X account that since “only high T [testosterone] alpha males and aneurotypical people” are able to think freely, “a Republic of high status males is best for decision making. Democratic, but a democracy only for those who are free to think.” Trump, meanwhile, often walks on stage to James Brown’s It’s A Man’s Man’s Man’s World and has made countless misogynistic comments over the past decade, such as telling an audience during last year’s election campaign that his opponent, Kamala Harris, “certainly can’t handle [Russian President Vladimir] Putin, President Xi of China. She will get overwhelmed, melt down and millions of people will die”.

These are not just throw-away comments; they are calls from two of the world’s most powerful people to men around the world, such as VU’s tens of thousands of followers, to join the resistance against women who ‘threaten their rights’. The men these messages attract “are organised, coordinated, and united around the same goal,” warned Sara Barni, an expert in family law and the founder of Argentine feminist network Red Viva that has been following Laurta’s crimes.

Anthropologist Pablo Camacho, who has studied VU for years and has interviewed Laurta and other members of the group, told openDemocracy that members believe the world has tipped too far toward women’s rights, leaving men marginalised. When Camacho asked group participants how they came to join VU, some replied with stories such as: “I tried to hit on a girl in high school and she ignored me because she was a feminist, so she doesn’t like men,” or “Feminism gave women too many rights; they’ve gone too far.”

“These conceptual leaps position themselves as victims and feminism as the great threat to society – an enemy attacking Western male culture,” Camacho said, explaining that this framing leads the men to believe feminists “must be stopped”. That constant assertion of masculine authority, he added, “is always present, because behind correction lies power. If I want to correct you, it’s because I hold power over you.”

 

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This may explain why, after Laurta’s arrest, the group published a statement on its website that justified his actions as the result of a “feminist judicial persecution”. The statement accused Giardina of “coercion, manipulation, harassment, and threats”, painting a narrative in which she was the perpetrator of abuse and Laurta the victim – while their child had been manipulated by Giardina against him.

Barni said this narrative is typical of men on the far right, who “use their privilege to discredit women, twist narratives of gender equality, and position themselves as victims while undermining the rights of the child. It’s a right-wing discourse designed to roll back hard-won protections.”

Domestic abuse or even infanticides and femicides committed by men are reframed as the necessary actions of a long-suffering father fighting for his rights against an “obstructive mother”, she said, explaining that such discourses are unevidenced and amount to weaponised hate. “The aim is not debate,” Barni added, “but to position men as victims and reverse gains in equality. It’s eerily similar to what the Nazis did with language – deforming it to justify oppression.”

Barni added that reframing abuse as necessary to fight for men’s rights is a “script that guarantees them impunity” – particularly because “there’s a society ready to echo them and a judicial system eager to receive them.” Camacho echoed this, saying Laurta’s case shows that “beyond individual crimes, there are social and political structures that normalise and even justify abuse. Addressing these cases means tackling the broader system; the gendered hierarchies and networks that make these acts possible.”

The legal shape of patriarchy

Like many other fundamentalist actors across the globe, VU not only spreads misinformation but has also weaponised family law to reassert patriarchal control. The group’s actions reveal that the influence of the manosphere is not just online, but has resulted in concrete legal changes that put the lives of women at risk.

In 2015, the group began actively lobbying for Uruguay’s ‘shared custody’ law, which it said would “protect children”. VU also claimed that men seeking access to their children are systematically targeted by “false” accusations of domestic violence and called for women who report such abuse to the police to face harsh penalties. This narrative has been widely debunked by data but is still believed by more than half of Uruguay’s population, according to a survey by Uruguayan polling firm Usina de Percepción Ciudadana published earlier this year.

Despite warnings from international organisations and academics about its potential harm to children, the legislation passed in 2023 with the backing of then-president Luis Lacalle Pou of the National Party. Article 4 of the law, which VU representatives defended in Parliament, allows a judge to maintain custody and visitation rights for a parent who has been accused of domestic or sexual abuse, or where the police have taken measures to protect the other parent from them, such as issuing restraining orders or installing a panic button in a victim’s home. Giardiana had both these measures in place to protect her from Laurta.

Far-right arguments in favour of shared custody laws and narratives – such as the ones VU used– often centre around ‘parental alienation syndrome’, a controversial and largely discredited theory introduced by psychiatrist Richard Gardner in 1985, which claims children are manipulated by one parent, usually the mother, to reject the other. Despite having been rejected by the World Health Organization and most experts in the field, parental alienation is often cited in custody disputes around the world to justify overriding protective measures or minimising allegations of abuse, effectively prioritising a parent’s rights over the child’s safety.

But political lobbying is only one layer of a much larger ecosystem that seeks to defend and promote men’s rights, which includes powerful members of the judiciary and politicians.

“The violent actors, now organised with a manual on how to attack us legally, bring cases to court, where the violence is legitimised, facts are ignored, and the woman is blamed,” said Sara Berni. “Control shifts from physical to judicial, enacted through vicarious violence. They are organised, with resources, power, and strategy – while we continue to confront the machinery and resist within the judicial system here, in Uruguay and everywhere.”

Alongside the shared custody law, a number of private actors have emerged to support the men who paint themselves as besieged fathers forced to fight for their custodial rights in the Uruguayan courts. These firms and individuals offer services ranging from paternity testing and psychological reports to parental coaching and mediation, often in cases of reported domestic or sexual abuse. Some companies even facilitate “reunifications” between children and parents who have been accused of violence, according to Uruguayan law family expert Valentín Yglesias. While there is no evidence that these actors are organised or working together, Yglesias said their names frequently appear on the same court cases.

Such firms and individuals “don’t talk about [parental alienation] explicitly,” Yglesias explained, “but they promote mediation, co-parenting, or parental coordination in situations of reported abuse. They create WhatsApp groups including the victim and the accused, positioning themselves as neutral coordinators – all while assuming that any family violence is tolerable.”

Some of these professionals also have links to the Uruguayan Association of Magistrates and Judicial Operators of Family, Childhood, and Adolescence, a union representing members of the judiciary, which hosts training sessions for lawyers, judges, and legal academics on shared custody arrangements. Some such sessions are led by proponents of the parental alienation theory, including lawyer and University of Montevideo professor Walter Howard, who told attendees of one online training session in 2022: “Whether or not it is recognised as a pathology by the WHO, the core of [parental alienation] exists. Many children’s opinions are influenced by systematic brainwashing by their mother – or possibly by their father.”

Yglesias told openDemocracy that the existence of this network means there are often close connections between judges, lawyers working on opposite sides of the same child abuse cases, and psychologists who conduct court-appointed evaluations, mediations, and co-parenting programs.

“They operate like a clique, similar to the Association of Family and Conciliation Courts in the US, transplanting a model of operator networks that often fosters corruption and parental alienation-driven ideology,” he added, referring to the US-based professional organisation that promotes theories such as parental alienation.

 

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